When it comes to getting your business exposed to the masses, there is no better marketing tool than Facebook. In recent years Facebook has become the world’s most popular social media network and businesses are now beginning to take advantage of it. Read on and learn all there is about Facebook marketing.
Before you begin to use Facebook for marketing, consider if you really have the time to pull it off. You’ll need someone to post at least once per day, and then you’ll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?
Do not wait too long in between posts, or you can risk your audience being swayed by another business owner. People these days have a need for loads of information. if they get that then they have to wait to receive anymore, and they will become bored and impatient. Try to post at least once every day or two.
Decide why you want to have a Facebook page. As with other kinds of marketing to maximize the returns for the business, you must understand why you’re marketing in the first place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Facebook page with your marketing strategy in mind.
If you’re working on building your fan base, consider using “Like Ads”. These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
Get your subscribers to interact with you by asking some questions. You could for instance ask people to share a funny anecdote with you or to give their opinion on a specific topic. This is a great way to get your subscribers to interact with you and with each other.
Share pictures on Facebook. Keep in mind that your subscribers check Facebook to see updates shared by their friends. If your subscribers have a lot of friends on Facebook, your updates might not be easy to notice. Getting their attention will be a lot easier if you share pictures rather than text updates.
Always integrate your Facebook page with your website. The look and feel of the Facebook pages need to match your website and other social media accounts. If your website is primarily red with custom graphics, use the same graphics and colors on your Facebook page for a more authentic look.
Use your Facebook business page as a content platform. You can use your page as a publishing platform that can channel your audience and further the reach of your content. If you have a blog that you write on, update your Facebook page to tell everyone about it and allow them to access it. After all, you may not get visitors to your blog on a daily basis. The more you write and publish in various locations, the further your valuable content can reach your audience.
Facebook’s introduction of its Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers post these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own images of your product in action.
Have fun with your Facebook marketing. This seems like an odd tip, but really it’s very important. A lot of people approach Facebook marketing as a serious job. It is, but your tone can’t be too serious. This is a social medium where people gather to have a good time talking. If your brand feels like a stick in the mud, you won’t get much traction.
Make sure your viewers are able to “share” the content of your Facebook page. Providing useful information on the page will cause people to share that information with their friends. Because Facebook is a social media site, it thrives on interaction. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.
You should calculate the conversion rate of your Facebook marketing campaign on a monthly basis. Assess how many products you sell thanks to this campaign and compare this number to how many subscribers you have. Your conversion rate is an excellent indication of how successful your Facebook marketing campaign is.
Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.
You should always stay on point but also keep a variety of content. These posts can be loosely related to your products or services. Figure out various ways to engage the fans that are reading through your content. Share pictures and ask questions along with normal posts.
Make sure that the attitude you are giving your fans reflects the business you are representing. For example, you should not be serious all of the time while trying to sell costumes. Figure out what image you would like your brand to portray, and make sure everything you post resonates with this.
Use a large picture on your business’s Facebook page. You want your brand to stand out when someone stumbles across your page, and a large image is the best way to accomplish this goal. The largest image you can use can be 200px wide x 600px high, so be sure to put that size to full use.
Having read the article above, you should now have a better idea of how Facebook marketing works. With a bit of effort on your part, you can reach more people than ever before. Use the tips and tricks mentioned above and take your business to a whole new level.